Monday, March 5, 2012

Hasbro wins toy battle.(Business)

Byline: ANNE D'INNOCENZIO Associated Press

NEW YORK - Barbie was no match for Darth Vader during the second quarter.

Mattel Inc., the maker of Barbie dolls and Hot Wheels cars, reported a loss Monday due to a large tax expense related to the repatriation of foreign profits. But the force was clearly with rival Hasbro Inc., who reported that its profit soared 56 percent, helped by a strong performance from "Star Wars" products.

Excluding the tax charge, Mattel's results still missed analysts' projections as the world's largest toy maker continues to struggle with weak sales of Barbie. But results from Hasbro, the No. 2 toy maker, beat Wall Street …

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