Wednesday, March 14, 2012

In the driver's seat ; Tata Motors has acquired iconic British auto brands Jaguar and Land Rover from Ford Motor Company for $2.3 billion. But does it have a concrete plan to turn them around?

A day after Tata Motors announced its takeover of British autoicons Jaguar and Land Rover (JLR) from Ford Motor Company, itsManaging Director Ravi Kant was in Bangkok to launch operations inThailand. Much of the auto world and beyond may have been agog withexcitement, but for Kant, it was business as usual. Asked by themedia how he was planning to run the acquisition, he replied,without any fuss, that Tata Motors would leave the day-to-dayrunning of JLR to its existing management.That small sound byte,largely ignored by the mainstream Indian media, answered thequestion that had consumed analysts and editorial writers worldwidesince Ford chose Tata Motors as the preferred bidder …

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