NEW YORK--Eleven product lines made by nine companies other than Revlon Inc. will carry the cosmetics and fragrance maker's trademark, thanks to multiple agreements reached by its newly formed licensing division. Under the pacts, the Revlon name will be seen on items ranging from sunglasses to hair accessories and hair dryers.
According to Revlon Inc. president and chief executive officer of Jerry Levin, the company's licensing arm has been highly successful at attracting a variety of high-caliber firms since it was formed last year.
"Our licensees recognize that such broad distribution retailers as drug stores and other mass marketers are looking for products with …
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